Selected Work
What looks effortless here is the result of deliberate overthinking.
About Me
Hi, I'm Ananya Mehrotra
who blends logic with creativity to craft minimal, thoughtful work, with a strong foundation in typography, branding, and digital design. I enjoy building visual systems that feels clear, intentional, and emotionally resonant, bringing a calm, research-first mindset to every design challenge and a love for creating work that fosters clarity and connection.
FAQ
WHAT SERVICES DO YOU OFFER?
Branding, visual identity, campaigns, graphic design, packaging, illustration, and spatial design -with a focus on creating work that is clear, expressive, and considered.
WHAT’S YOUR DESIGN PHILOSOPHY?
I believe good design starts with understanding before making. I like finding the core idea behind a brief and translating it into something simple, distinctive, and meaningful.
WHAT IS YOUR DESIGN PROCESS?
Define → Discover → Design → Deliver. I understand the problem, research the context, explore ideas, build the visual direction, and refine it into a cohesive final outcome.
WHAT INSPIRES YOUR WORK?
People, culture, typography, music, spaces, conversations, and the small visual details I notice around me. I’m especially drawn to things that make me curious.
WHAT DO YOU BRING TO A PROJECT?
Curiosity, research, visual thinking, and attention to detail. I bring a willingness to question the obvious and find a stronger way to communicate an idea.
WHAT’S YOUR MOST-USED DESIGN TOOL?
Adobe Illustrator is probably my go-to. I use it for everything from identity systems and typography to illustrations and visual exploration.
WHAT’S YOUR BIGGEST DESIGN STRENGTH?
Turning ideas into clear visual systems. I enjoy taking something complex or abstract and finding a visual language that makes it feel intentional and easy to understand.