ABOUT

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WORK

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ABOUT

/

WORK

/

ABOUT

/

WORK

/

ABOUT

/

WORK

/

About

Four senior marketers and designers in Lisbon, working with founders everywhere. No account managers, no juniors hidden behind a pitch deck.

CREATIVITY

BLENDING

TO SHAPE VISUAL

COMMUNICATE

RESEARCH

IDEAS, AND MAKE EVERY DESIGN CHOICE COUNT.

AND

IDENTITIES,

My Decade in Visual Strategy

A communication designer with a curious mind and a love for intentional thinking, I create work that lives at the intersection of logic and creativity. My practice is rooted in empathy, research, and clarity , shaping ideas into visual systems that feel considered and meaningful.


Whether it’s branding, typography, or digital design, I approach every project with curiosity and care. I enjoy collaborating, exploring multiple perspectives, and overthinking the details so the final outcome feels simple, clear, and emotionally resonant.

A communication designer with a curious mind and a love for intentional thinking, I create work that lives at the intersection of logic and creativity. My practice is rooted in empathy, research, and clarity , shaping ideas into visual systems that feel considered and meaningful.


Whether it’s branding, typography, or digital design, I approach every project with curiosity and care. I enjoy collaborating, exploring multiple perspectives, and overthinking the details so the final outcome feels simple, clear, and emotionally resonant.

A communication designer with a curious mind and a love for intentional thinking, I create work that lives at the intersection of logic and creativity. My practice is rooted in empathy, research, and clarity , shaping ideas into visual systems that feel considered and meaningful.


Whether it’s branding, typography, or digital design, I approach every project with curiosity and care. I enjoy collaborating, exploring multiple perspectives, and overthinking the details so the final outcome feels simple, clear, and emotionally resonant.

A portrait of Julian Garcia, brand designer and illustrator, in a creative studio workspace

Journey

My Experience

My Experience

Behind every simple design is deliberate overthinking.

People Communication & Design

Design Intern

May 2026- August 2026

Freelance

Graphic Designer

October 2025 - Present

Yellow Submarine Design

Graphic Design & Video Editing Intern

May 2025 - October 2025

Inspiration Digital

Design Intern

October 2024 - February 2025

Journey

My Experience

Behind every simple design is deliberate overthinking.

People Communication & Design

Design Intern

May 2026- August 2026

Freelance

Graphic Designer

October 2025 - Present

Yellow Submarine Design

Graphic Design & Video Editing Intern

May 2025 - October 2025

Inspiration Digital

Design Intern

October 2024 - February 2025

Journey

My Experience

Behind every simple design is deliberate overthinking.

People Communication & Design

Design Intern

May 2026- August 2026

Freelance

Graphic Designer

October 2025 - Present

Yellow Submarine Design

Graphic Design & Video Editing Intern

May 2025 - October 2025

Inspiration Digital

Design Intern

October 2024 - February 2025

Services

VISUAL IDENTITIES,

I BRING

SYSTEMS THAT CONNECT

MEANING

CREATIVE

DESIGN, DISTINCTIVE

IDEAS

TO LIFE THROUGH THOUGHTFUL

WITH FORM.

MEANING

I BRING

DESIGN, DISTINCTIVE

WITH FORM.

IDEAS

CREATIVE

SYSTEMS THAT CONNECT

TO LIFE THROUGH THOUGHTFUL

VISUAL IDENTITIES,

01
Branding & Identity
Builds brands
02
Spatial & Wayfinding
Builds brands
03
Graphic Design
Shapes visuals
04
Editorial & Publication
Stories on paper

TOOLS

Adobe Creative Suite

Blender

SketchUp

Keyshot

Figma

Spline

Framer

Affinity

Canva

AI & Emerging Tools

Claude

Adobe Firefly

Google Gemini

Prompt Generation

Chat GPT

Perplexity

Generative Imagery

AI Art Direction

Notion

Process

A thoughtful process that turns research and curiosity into clear ideas, cohesive visuals, and meaningful design.

Start

Problem Definition

End

Discover

Define

Design

Deliver

FAQ

A LITTLE MORE ABOUT

HOW I

THINK, DESIGN

AND

APPROACH

THE WORK.

A LITTLE MORE ABOUT

APPROACH

HOW I

AND

THINK, DESIGN

THE WORK.

WHAT SERVICES DO YOU OFFER?

Branding, visual identity, campaigns, graphic design, packaging, illustration, and spatial design -with a focus on creating work that is clear, expressive, and considered.

WHAT’S YOUR DESIGN PHILOSOPHY?

I believe good design starts with understanding before making. I like finding the core idea behind a brief and translating it into something simple, distinctive, and meaningful.

WHAT IS YOUR DESIGN PROCESS?

Define → Discover → Design → Deliver. I understand the problem, research the context, explore ideas, build the visual direction, and refine it into a cohesive final outcome.

WHAT INSPIRES YOUR WORK?

People, culture, typography, music, spaces, conversations, and the small visual details I notice around me. I’m especially drawn to things that make me curious.

WHAT DO YOU BRING TO A PROJECT?

Curiosity, research, visual thinking, and attention to detail. I bring a willingness to question the obvious and find a stronger way to communicate an idea.

WHAT’S YOUR MOST-USED DESIGN TOOL?

Adobe Illustrator is probably my go-to. I use it for everything from identity systems and typography to illustrations and visual exploration.

WHAT’S YOUR BIGGEST DESIGN STRENGTH?

Turning ideas into clear visual systems. I enjoy taking something complex or abstract and finding a visual language that makes it feel intentional and easy to understand.

SYSTEMS

BUILDING

SOMETHING PEOPLE CAN SEE, FEEL,

REMEMBER.

THAT TURN IDEAS INTO

AND

AND

VISUAL STORIES, IDENTITIES

About

CREATIVITY

BLENDING

TO SHAPE VISUAL

COMMUNICATE

RESEARCH

IDEAS, AND MAKE EVERY DESIGN CHOICE COUNT.

AND

IDENTITIES,

About

Our process is collaborative and deliberate, combining strategy, design, and iteration to build clear and coherent brand experiences.

Start

Problem Definition

End

Discover

Define

Validate

Deliver

Process

Process

A thoughtful process that turns research and curiosity into clear ideas, cohesive visuals, and meaningful design.

Start

Problem Definition

End

Discover

Define

Validate

Deliver

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