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RETAIL AND BRAND
ADIDAS X D.O.N
ADIDAS X D.O.N
ADIDAS X D.O.N
A dynamic pop-up experience for Adidas x D.O.N. that brings sharp angles, bold performance, and Donovan Mitchell’s unpredictable game into the retail space.
A dynamic pop-up experience for Adidas x D.O.N. that brings sharp angles, bold performance, and Donovan Mitchell’s unpredictable game into the retail space.
Client
Classroom Project | Collaborative
Classroom Project | Collaborative
Year
2025
2025
Discipline
Retail and Brand Environment
Retail and Brand Environment
Deliverables
Pop Up store Model | 3D Model
Pop Up store Model | 3D Model
TEAM MEMBERS
Ananya Mehrotra, Sara Deshpande, Rucha Kshirsagar, Shambhavi Kulkarni, Urvee Patil, Prashansa Keshri
Ananya Mehrotra, Sara Deshpande, Rucha Kshirsagar, Shambhavi Kulkarni, Urvee Patil, Prashansa Keshri
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Our project reimagines the in-store retail experience through a dynamic display. Guided by the concept of “Shift the Angle”, we drew inspiration from adidas’ brand ethos of performance and innovation, as well as Donovan Mitchell’s on-court identity, known for his explosive quick moves, agility, and unique playstyle.
The structure’s angular form embodies speed, energy, and the unpredictable shifts in direction that define both Mitchell’s game and adidas’ cutting-edge approach to sportswear design. More than just a store, the pop-up was envisioned as an immersive brand experience that connects sport, culture, and storytelling in one space.
Our project reimagines the in-store retail experience through a dynamic display. Guided by the concept of “Shift the Angle”, we drew inspiration from adidas’ brand ethos of performance and innovation, as well as Donovan Mitchell’s on-court identity, known for his explosive quick moves, agility, and unique playstyle.
The structure’s angular form embodies speed, energy, and the unpredictable shifts in direction that define both Mitchell’s game and adidas’ cutting-edge approach to sportswear design. More than just a store, the pop-up was envisioned as an immersive brand experience that connects sport, culture, and storytelling in one space.
Our project reimagines the in-store retail experience through a dynamic display. Guided by the concept of “Shift the Angle”, we drew inspiration from adidas’ brand ethos of performance and innovation, as well as Donovan Mitchell’s on-court identity, known for his explosive quick moves, agility, and unique playstyle.
The structure’s angular form embodies speed, energy, and the unpredictable shifts in direction that define both Mitchell’s game and adidas’ cutting-edge approach to sportswear design. More than just a store, the pop-up was envisioned as an immersive brand experience that connects sport, culture, and storytelling in one space.
FOR WHOM?
This project targets basketball enthusiasts and young consumers who see sportswear as an extension of their personal style. It also caters to Adidas fans, Donovan Mitchell supporters, and mall visitors seeking an engaging retail experience that combines sneaker discovery, basketball culture, and immersive brand storytelling.
This project targets basketball enthusiasts and young consumers who see sportswear as an extension of their personal style. It also caters to Adidas fans, Donovan Mitchell supporters, and mall visitors seeking an engaging retail experience that combines sneaker discovery, basketball culture, and immersive brand storytelling.
This project targets basketball enthusiasts and young consumers who see sportswear as an extension of their personal style. It also caters to Adidas fans, Donovan Mitchell supporters, and mall visitors seeking an engaging retail experience that combines sneaker discovery, basketball culture, and immersive brand storytelling.
How might we create an immersive Adidas x D.O.N. retail experience that brings basketball culture, movement, and performance together?
When did a night out become a performance?
Basketball is more than a game; it’s movement, energy, and self-expression. The Adidas x D.O.N. experience transforms these elements into an immersive retail space inspired by Donovan Mitchell’s dynamic playing style.
Basketball is more than a game; it’s movement, energy, and self-expression. The Adidas x D.O.N. experience transforms these elements into an immersive retail space inspired by Donovan Mitchell’s dynamic playing style.
Basketball is more than a game; it’s movement, energy, and self-expression. The Adidas x D.O.N. experience transforms these elements into an immersive retail space inspired by Donovan Mitchell’s dynamic playing style.
adidas x D.O.N.
Pop-Up Store
ADIDAS
adidas x D.O.N.
Pop-Up Store
ADIDAS
MOODBOARD
MOODBOARD
- Shift the Angle
- Dynamic Energy
- Sharp
- Minimal
- Futuristic Edge
- Vibrant Gradients
- Geometric Architecture
PROCESS
step 01
Understand
Researched footwear broadly, narrowing down to sports footwear by studying brands, categories, and market presence in India through store visits. Identified Adidas as the focus brand after analyzing current releases and retail positioning.
step 02
Explore
Explored Adidas’ latest footwear drops, focusing on performance and design language across categories. The Don Issue 7 by Donovan Mitchell emerged as the strongest collaboration direction.
step 03
Develop
Translated insights from the Don Issue 7 into a focused Adidas × Don concept. Developed the visual and conceptual direction for the collaboration.
PROCESS
step 01
Understand
Understand
Researched footwear broadly, narrowing down to sports footwear by studying brands, categories, and market presence in India through store visits. Identified Adidas as the focus brand after analyzing current releases and retail positioning.
Researched footwear broadly, narrowing down to sports footwear by studying brands, categories, and market presence in India through store visits. Identified Adidas as the focus brand after analyzing current releases and retail positioning.
step 02
Explore
Explore
Explored Adidas’ latest footwear drops, focusing on performance and design language across categories. The Don Issue 7 by Donovan Mitchell emerged as the strongest collaboration direction.
Explored Adidas’ latest footwear drops, focusing on performance and design language across categories. The Don Issue 7 by Donovan Mitchell emerged as the strongest collaboration direction.
step 03
Develop
Develop
Translated insights from the Don Issue 7 into a focused Adidas × Don concept. Developed the visual and conceptual direction for the collaboration.
Translated insights from the Don Issue 7 into a focused Adidas × Don concept. Developed the visual and conceptual direction for the collaboration.
ROUGH MODEL
ROUGH MODEL
BRANDING
The branding for the Adidas × Donovan Mitchell collaboration draws from the concept of “Shift the Angle.” Bold gradients, angular layouts, and dynamic photography reflect Mitchell’s explosive agility on court. The typography is sharp and minimal, allowing the athlete’s energy and the shoe’s design to take center stage.
The branding for the Adidas × Donovan Mitchell collaboration draws from the concept of “Shift the Angle.” Bold gradients, angular layouts, and dynamic photography reflect Mitchell’s explosive agility on court. The typography is sharp and minimal, allowing the athlete’s energy and the shoe’s design to take center stage.
BRANDING
BRANDING
The branding for the Adidas × Donovan Mitchell collaboration draws from the concept of “Shift the Angle.” Bold gradients, angular layouts, and dynamic photography reflect Mitchell’s explosive agility on court. The typography is sharp and minimal, allowing the athlete’s energy and the shoe’s design to take center stage.
1:10 SCALE MODEL
1:10 SCALE MODEL
1:10 SCALE MODEL
3D MODEL (Blender)
3D MODEL (Blender)
3D MODEL (Blender)
Project Insight
The project explores how spatial design can translate Donovan Mitchell’s agility, explosive movement, and dynamic playing style into an immersive retail experience. Through angular structures, bold graphics, and strategic product displays, the space brings basketball culture and performance together.
Project Insight
The project explores how spatial design can translate Donovan Mitchell’s agility, explosive movement, and dynamic playing style into an immersive retail experience. Through angular structures, bold graphics, and strategic product displays, the space brings basketball culture and performance together.
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