Back to all work
BRANDING AND IDENTITY
DESK MATE
DESK MATE
DESK MATE
A bold, unapologetic campaign for Tuborg that turns up the volume on beer, music, and everything best left off the record.
A bold, unapologetic campaign for Tuborg that turns up the volume on beer, music, and everything best left off the record.
Client
Classroom Project
Classroom Project
Year
2025
2025
Discipline
Branding and Identity
Branding and Identity
Deliverables
Brand | Strategy | Brand Collaterals
Brand | Strategy | Brand Collaterals
BRIEF
BRIEF
BRIEF
Create a brand for a curated book and experience company that focuses on meaningful reading and thoughtful gifting. The brand should feel calm, intentional, and emotionally engaging, encouraging people to slow down and feel a sense of belonging through stories.
BRAND OVERVIEW
BRAND OVERVIEW
Desk Mate is a smart workspace brand designed for modern professionals who value clarity, creativity, and function. Our goal is simple: to make work feel more intuitive, wherever it happens. While most workspace products focus solely on aesthetics or utility, we believe in thoughtful kits that balance both. From hybrid offices to home studios, we design tools that adapt to how people truly work. Desk Mate is here to make your everyday work experience more seamless, mindful, and enjoyable.
Desk Mate is a smart workspace brand designed for modern professionals who value clarity, creativity, and function. Our goal is simple: to make work feel more intuitive, wherever it happens. While most workspace products focus solely on aesthetics or utility, we believe in thoughtful kits that balance both. From hybrid offices to home studios, we design tools that adapt to how people truly work. Desk Mate is here to make your everyday work experience more seamless, mindful, and enjoyable.
How might we make working on the go more seamless through a thoughtfully designed, portable productivity kit?
When did a night out become a performance?
As work moves beyond traditional desks, staying organised and equipped becomes essential. DeskMate brings everyday tech accessories and work essentials together in a cohesive kit, making it easier to create a functional workspace wherever work takes you.
As work moves beyond traditional desks, staying organised and equipped becomes essential. DeskMate brings everyday tech accessories and work essentials together in a cohesive kit, making it easier to create a functional workspace wherever work takes you.
As work moves beyond traditional desks, staying organised and equipped becomes essential. DeskMate brings everyday tech accessories and work essentials together in a cohesive kit, making it easier to create a functional workspace wherever work takes you.
DESK MATE
WORK SMART. ANYWHERE.
DESKMATE
DESK MATE
WORK SMART. ANYWHERE.
DESKMATE
FOR WHOM?
FOR WHOM?
Busy Professionals
Busy Professionals
Busy
Professionals
Environmentally Concious
Environmentally Concious
Environmentally
Concious
Minimal & Design Sensitive
Minimal & Design Sensitive
Minimal &
Design Sensitive
Hybrid /
Remote Workers
Hybrid /
Remote Workers
Hybrid /
Remote Workers
Students
Students
Students
BRAND POSITIONING
BRAND POSITIONING
MISSION
Empowering modern professionals with thoughtfully designed kits that make work effortless—wherever they are. We blend functionality, style, and playfulness to create workspace essentials that enhance focus, organization, and comfort.
VISION
To redefine workspaces by offering smart, sustainable, and adaptable solutions that inspire productivity and balance—whether at home, in a café, or on the go.
PURPOSE
We simplify work-life with versatile, clutter-free solutions that enhance efficiency and comfort while bringing joy through playful yet minimal designs. Prioritizing sustainability, we use eco- conscious materials without compromising durability or affordability, making high-quality work essentials accessible to a broad Indian audience.
MISSION
Empowering modern professionals with thoughtfully designed kits that make work effortless—wherever they are. We blend functionality, style, and playfulness to create workspace essentials that enhance focus, organization, and comfort.
VISION
To redefine workspaces by offering smart, sustainable, and adaptable solutions that inspire productivity and balance—whether at home, in a café, or on the go.
PURPOSE
We simplify work-life with versatile, clutter-free solutions that enhance efficiency and comfort while bringing joy through playful yet minimal designs. Prioritizing sustainability, we use eco- conscious materials without compromising durability or affordability, making high-quality work essentials accessible to a broad Indian audience.
MISSION
Empowering modern professionals with thoughtfully designed kits that make work effortless—wherever they are. We blend functionality, style, and playfulness to create workspace essentials that enhance focus, organization, and comfort.
VISION
To redefine workspaces by offering smart, sustainable, and adaptable solutions that inspire productivity and balance—whether at home, in a café, or on the go.
PURPOSE
We simplify work-life with versatile, clutter-free solutions that enhance efficiency and comfort while bringing joy through playful yet minimal designs. Prioritizing sustainability, we use eco- conscious materials without compromising durability or affordability, making high-quality work essentials accessible to a broad Indian audience.
WHAT SETS DESKMATE APART?
WHAT SETS DESKMATE APART?
Smart Work Kits
Effortless Productivity
Hybrid Work Ready
Sustainable & Ergonomic
Minimalist Design
Playful & Functional
Minimalist Design
Sustainable & Ergonomic
Playful & Functional
Minimalist Design
Sustainable &Ergonomic
Playful & Functional
LOGO EXPLORATION
LOGO EXPLORATION
BRAND PATTERN
COLOUR PALETTE
COLOUR PALETTE
Deep Teal
#1a5e58 · Primary Colour
Fresh Lime
#bdd973 · PRIMARY COLOUR
Soft Pink
#E8B0E0 · SECONDARY COLOURS
Aqua Blue
#45D6DE · SECONDARY COLOUR
Cobalt Blue
#454DEB · SECONDARY COLOUR
Dusty Indigo
#7373D9 · SECONDARY COLOUR
Forest Green
#003B3B · SECONDARY COLOUR
Bright Orange
#e8702b · SECONDARY COLOUR
PRIMARY LOGO
A bold custom wordmark with rounded forms and playful cuts reflects Deskmate’s smart, functional, and creative approach, balancing clarity with character.
A bold custom wordmark with rounded forms and playful cuts reflects Deskmate’s smart, functional, and creative approach, balancing clarity with character.
A bold custom wordmark with rounded forms and playful cuts reflects Deskmate’s smart, functional, and creative approach, balancing clarity with character.
BRANDMARK
A minimal, adaptable symbol inspired by a paperclip, representing organization,
flexibility, and smart work anywhere.
A minimal, adaptable symbol inspired by a paperclip, representing organization,
flexibility, and smart work anywhere.
A minimal, adaptable symbol inspired by a paperclip, representing organization,
flexibility, and smart work anywhere.
BRAND PATTERN
BRAND PATTERN
"Good work starts with a space that works for you."
-The DeskMate Way
"Good work starts with a space that works for you."
-The DeskMate Way
"Good work starts with a space that works for you."
-The DeskMate Way
Project Insight
My biggest takeaway from this project was understanding how everyday work essentials can shape the way we work. As work becomes increasingly flexible, people need products that balance functionality, portability, and personal style. DeskMate explores how thoughtful design can simplify everyday routines, reduce clutter, and make working from anywhere feel effortless.
Project Insight
My biggest takeaway from this project was understanding how everyday work essentials can shape the way we work. As work becomes increasingly flexible, people need products that balance functionality, portability, and personal style. DeskMate explores how thoughtful design can simplify everyday routines, reduce clutter, and make working from anywhere feel effortless.
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VIEW NEXT
D2C Lifestyle & Consumer
Bound & Beyond
System Thinking | Classroom Project
Publication Design
Ragas & Rhythms
Design for Print | Classroom Project