Retail & Brand Environment | 3 weeks
adidas x D.O.N
adidas x D.O.N
Pop - up Store
Pop - up Store
2025 | Collaborative Project
2025 | Collaborative Project
Brief: A group project exploring brand identity through spatial design in a mall setting. Using site research, zoning, and scaled layouts, the space was designed to create a clear, engaging, and user-focused retail experience grounded in real-world observations.
Brief: A group project exploring brand identity through spatial design in a mall setting. Using site research, zoning, and scaled layouts, the space was designed to create a clear, engaging, and user-focused retail experience grounded in real-world observations.
Team
Ananya Mehrotra, Sara Deshpande, Rucha Kshirsagar, Shambhavi Kulkarni, Urvee Patil, Prashansa Keshri
Ananya Mehrotra, Sara Deshpande, Rucha Kshirsagar, Shambhavi Kulkarni,
Urvee Patil, Prashansa Keshri
Retail & Brand Environment
3 weeks
adidas x D.O.N
Pop - up Store
2025
Collaborative Project
Brief: A group project exploring brand identity through spatial design in a mall setting. Using site research, zoning, and scaled layouts, the space was designed to create a clear, engaging, and user-focused retail experience grounded in real-world observations.
Team
Ananya Mehrotra, Sara Deshpande, Rucha Kshirsagar, Shambhavi Kulkarni,
Urvee Patil, Prashansa Keshri
Project Overview
Our project reimagines the in-store retail experience through a dynamic display. Guided by the concept of “Shift the Angle”, we drew inspiration from adidas’ brand ethos of performance and innovation, as well as Donovan Mitchell’s on-court identity, known for his explosive quick moves, agility, and unique playstyle.
The structure’s angular form embodies speed, energy, and the unpredictable shifts in direction that define both Mitchell’s game and adidas’ cutting-edge approach to sportswear design. More than just a store, the pop-up was envisioned as an immersive brand experience that connects sport, culture, and storytelling in one space.
Our project reimagines the in-store retail experience through a dynamic display. Guided by the concept of “Shift the Angle”, we drew inspiration from adidas’ brand ethos of performance and innovation, as well as Donovan Mitchell’s on-court identity, known for his explosive quick moves, agility, and unique playstyle.
The structure’s angular form embodies speed, energy, and the unpredictable shifts in direction that define both Mitchell’s game and adidas’ cutting-edge approach to sportswear design. More than just a store, the pop-up was envisioned as an immersive brand experience that connects sport, culture, and storytelling in one space.
Our project reimagines the in-store retail experience through a dynamic display. Guided by the concept of “Shift the Angle”, we drew inspiration from adidas’ brand ethos of performance and innovation, as well as Donovan Mitchell’s on-court identity, known for his explosive quick moves, agility, and unique playstyle.
The structure’s angular form embodies speed, energy, and the unpredictable shifts in direction that define both Mitchell’s game and adidas’ cutting-edge approach to sportswear design. More than just a store, the pop-up was envisioned as an immersive brand experience that connects sport, culture, and storytelling in one space.
[ Moodboard ]
- Shift the Angle
- Dynamic Energy
- Sharp
- Minimal
- Futuristic Edge
- Vibrant Gradients
- Geometric Architecture
[ Process]
UNDERSTAND
Researched footwear broadly, narrowing down to sports footwear by studying brands, categories, and market presence in India through store visits. Identified Adidas as the focus brand after analyzing current releases and retail positioning.
EXPLORE
Explored Adidas’ latest footwear drops, focusing on performance and design language across categories. The Don Issue 7 by Donovan Mitchell emerged as the strongest collaboration direction.
DEVELOP
Translated insights from the Don Issue 7 into a focused Adidas × Don concept. Developed the visual and conceptual direction for the collaboration.
3D Model
30cm
30cm
50cm
50cm
1: 10 Scale Model
[ Rough Model ]
1: 10 Scale Model
[ Rough Model ]
1: 10 Scale Model
[ Rough Model ]
[ Branding ]
Branding
The branding for the Adidas × Donovan Mitchell collaboration draws from the concept of “Shift the Angle.” Bold gradients, angular layouts, and dynamic photography reflect Mitchell’s explosive agility on court. The typography is sharp and minimal, allowing the athlete’s energy and the shoe’s design to take center stage.
Branding
Branding
[ Branding ]
Branding
The branding for the Adidas × Donovan Mitchell collaboration draws from the concept of “Shift the Angle.” Bold gradients, angular layouts, and dynamic photography reflect Mitchell’s explosive agility on court. The typography is sharp and minimal, allowing the athlete’s energy and the shoe’s design to take center stage.
[ 1:10 Scale Model ]
[ 1:10 Scale Model ]
[ 3D Model ]
[ 3D Model ]
[ Branding ]
Branding
The branding for the Adidas × Donovan Mitchell collaboration draws from the concept of “Shift the Angle.” Bold gradients, angular layouts, and dynamic photography reflect Mitchell’s explosive agility on court. The typography is sharp and minimal, allowing the athlete’s energy and the shoe’s design to take center stage.
The branding for the Adidas × Donovan Mitchell collaboration draws from the concept of “Shift the Angle.” Bold gradients, angular layouts, and dynamic photography reflect Mitchell’s explosive agility on court. The typography is sharp and minimal, allowing the athlete’s energy and the shoe’s design to take center stage.
